On January 27th, 2020, we made a bold move-relocating from our original spot at 9320 Civic Center Drive to our current home at 9302 Civic Center Drive, Beverly Hills. At the same time, we launched a satellite salon at the newly opened h.Club on Vine Street, a private members-only club owned at the time by Paul Allen. It was a wild, exhilarating time- construction chaos, a million moving parts, and what felt like a never-ending circuit between three locations. But somehow, with the help of my incredible team, we pulled it off.
And then…COVID.
We had barely opened our doors when, on March 14th, 2020, we had to shut them again. At the time, we had no idea the closure would last a full year. The uncertainty, stress, and emotional toll were immense. I personally campaigned on behalf of salons across California, writing directly to the Governor to advocate for our industry. Whether or not it helped, we were soon granted permission to reopen-albeit under extremely strict conditions. It wasn’t easy, but we made it work.
Sadly, the h.Club didn’t survive. With Paul Allen’s passing and a lack of interest in supporting the arts from his successors, the club was closed and eventually sold. But through it all, ROIL Beverly Hills stood strong. Our team slowly returned, new talent joined us, and we worked hard to maintain the integrity and excellence that define who we are. I think our clients were just as happy to be back as we were-finally able to relax, laugh, and reconnect in a space that, while technically a year old, still felt brand new.
A ROIL Expansion
More recently, we expanded into the former ROIL Studio space on Foothill, which connects directly to our current salon. We added seven new stations, fully renovated the area, and promoted some of our brightest emerging talent into their new creative home. As we move into this exciting new chapter, I’m more confident than ever that our best years are ahead of us.
Hotel Amenity Collection Product Relaunch
We are also evolving on the product side-relaunching our Hotel Amenity Collection with cleaner, greener formulations, a refreshed take on our signature scent, and expanded distribution into even more hotels in 2025 and 2026. We’ve moved production closer to home, partnering with a Canadian lab to help bring our vision to life.
To celebrate this monumental milestone, we’ll be hosting a special anniversary event in early September, along with fun pop-ups at our Beverly Hills locations throughout the rest of the year.
I’m beyond proud of what we’ve accomplished together. ROIL is coming into its own-stronger, smarter, and more vibrant than ever.
Follow us on Instagram and right here on our journal to stay in the loop with everything we have planned.
See you at ROIL.
With love,
XO
